Global social media campaign for Heineken 0.0—“or not”. A series of fun mini scripts written by LePub Amsterdam. Shot near the city in Lukkien, one of the biggest virtual production studios in Europe. We shot for five days to complete more than 12 assets, with different casts to cover all regions. As always, we set up the best crew we could—friends and soon-to-be friends, both in front of and behind the camera (and on the Unreal Engines!). Lovely days in The Netherlands, September 2024.