Vice agency Virtue came to us with a few scripts for Coca-Cola and budget they needed to use before end of they year, so we got to work with Laura as our lead. The concept? Laura’s a girl who drifts through life in half-asleep mode—yawning mid-makeup tutorial, snoozing through selfies, somehow still making it look cool, even contagious, she builds trends out of her sleeping... till she grabs a Coke, and just like that, she’s fully present, awake to every moment. With narration by Ians Pons Jewell, cinematography by Matias Penachino, and styling by Nayeli de Alba, it was another very fun shoot in Cdmx. Shot in 35mm and Alexa.
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